Much like the work of the guys at Inspire Group, this brand expression demanded carefully crafted detail. Combined with a strategy to position them as global leaders, the personality and story was birthed. Yes, birthed; in the equally labour-intensive and incredibly rewarding sense of the word.
Like any great journey what was required was an essence which engaged the right people at the right time and gave the team the articulation of why they exist that they had been looking for.
Creative Direction & Graphic Design